Free report shows you which of six leaks is costing you most.
Six things decide whether a plumbing business pays its owner properly. Pricing. Getting paid. Enough of the right work. Admin. Getting the work done. And customers who argue about the price.
Pick the one costing you most. Your first pick is free. Then decide whether you want to go any further.
Choose My Free PickOne free pick per plumbing business. No payment details. No obligation to buy.
You know how to find a leak. But a business can lose good money without leaving a puddle.
The job that took two extra hours still goes out at the quoted price.
Three finished jobs sit un-invoiced until Friday night, and one customer needs chasing again.
The phone rings while you are under a sink with both hands full.
You are writing quotes at the kitchen table at half past eight, after the kids are down, because that is the only quiet hour you get.
You turn a job down because nobody else can be trusted to do it right.
A customer argues about the call-out fee, and the “quick extra” you did for free is now part of the job.
None of that shows up as a puddle on the floor. There is no drip, no stain on the ceiling, nothing to point at. The money just quietly goes somewhere else.
You do not have to fix everything. You have to find the right thing to fix first.
It starts with a conversation, not a form.
This is not a scan that emails you a score out of 100. Those look at your website and guess. They have never heard of your business, your suburbs, or the jobs you actually want more of.
Instead every report starts with a conversation — the Bottleneck Interview. You talk to an AI assistant for a few minutes about the business, what you want to change, and the pain point you picked. What you say shapes what gets looked at, and what comes back.
The interview does two things at once. It gathers what is needed to write something useful rather than generic. And it lets you hear, first-hand, what an AI assistant sounds like when it answers the phone — which is the other half of what I do.
Most owners find the problem is not where they assumed it was. That is the part worth finding out.
Pick the one costing you most.
Six pain points, in the order most owners feel them. It isn't the same order for everyone: a new sole trader usually needs work first, a growing team usually needs people. Start wherever it hurts. Your first pick is free.
Charging enough to make money
Busy all week, and the account still looks thin?
Free charge-out rate calculator
Always free. It doesn’t use your free pick
Most rates are copied, not calculated. Put your real costs in and see the rate you need, your break-even, your after-hours call-out fee and a price for your common jobs.
You'll get:
- —Your charge-out rate and break-even rate per billable hour
- —Your minimum after-hours call-out fee
- —A job price book with materials markup, disposal and the QBCC Form 4 fee
A calculator, not financial advice. Check the result with your accountant.
Open the CalculatorDelegator pilot (quotes, invoices and reminders by phone)
Pilot spot as your free pick. Founding price set after the pilot
Ring a number from the ute and say what the job needs. A quote priced from your own rates comes back for you to approve before it goes to the customer.
You'll get:
- —Quotes built from your own price book, never guessed
- —Nothing goes to a customer until you approve it
- —A say in how it’s built, as one of the first users
Being built now, with a handful of pilot plumbers. Places are limited by how many I can look after properly.
Claim ThisGetting paid on time
Friday night, and three finished jobs still aren’t invoiced?
The Delegator pilot (pain point 1) covers this too: say “invoice the Smith job” from the ute, approve it on your phone, and ask it to remind you who to chase, and when.
Enough of the right work
The phone rang twice while you were under a house?
AI receptionist: 7-day trial
Free for 7 days. Monthly price confirmed before the trial ends
An AI assistant answers when you can’t, takes the caller’s details and the job, and passes them on to you.
You'll get:
- —Set up with your business name, services and service area
- —A week of real calls answered
- —Every caller’s details passed on to you
What it says and does on your calls is agreed with you on a short set-up call before the trial starts.
Claim ThisGoogle Maps report
$197 on its own, or free as your first pick
When someone nearby needs a plumber, your Google profile is often the first thing they see. Does it give them enough to ring you?
You'll get:
- —A review of one Business Profile: services, information, what the customer sees
- —A local competitor comparison for the searches you choose
- —An action list for the profile, your reviews and local visibility
Rankings vary by searcher and location. No top-three or first-page position is promised.
See What’s In ItWebsite enquiry report
$297 on its own, or free as your first pick
Picture a customer opening your site on their phone. Can they tell you cover their suburb? Do they know why to trust you? Is ringing the obvious next step?
You'll get:
- —A review of your homepage and two key pages: clarity, trust, and the path to an enquiry
- —An audio walkthrough and the fixes worth doing first
- —One homepage concept you can hand to any web designer
Building the site and designing more pages are separate. The concept is yours to use.
See What’s In ItGoogle & AI search visibility report
$297 on its own, or free as your first pick
Your site should make plain what you do and where you do it. This looks at what may be limiting that, and where the effort is best spent.
You'll get:
- —A review of selected pages, services and target suburbs
- —A comparison against competitors who are showing up
- —A prioritised roadmap: technical, content and AI search
Positions and mentions in AI answers can’t be guaranteed. You get a plan and the reasoning behind it.
See What’s In ItAdmin that only you can do
Quotes at the kitchen table at half past eight?
Two picks above are built for this: the AI receptionist trial (pain point 3) takes the calls so they stop interrupting the job, and the Delegator pilot (pain point 1) does quotes, invoices and reminders by voice.
Getting the work done without it all landing on you
Turning work down because handing it over feels riskier?
Business Bottleneck report
$197 on its own, or free as your first pick
When everything is urgent, you end up fixing whatever shouts loudest. This finds the one thing holding the rest back, using the Theory of Constraints.
You'll get:
- —The most likely constraint: enquiries, bookings, capacity or getting paid
- —How to check it before you spend time or money on it
- —A 30-day plan built around what you said you want
Best for owners who are busy, stretched, and not sure where the next improvement comes from.
See What’s In ItCustomers who argue about the price
“Nobody told me about the call-out fee.” Sound familiar?
Sales System Map
$197 on its own, or free as your first pick
Most price arguments start before the job, when the price and the scope were never made clear. This maps how your quotes are won and lost, stage by stage.
You'll get:
- —Your sales conversation laid out stage by stage, from first call to signed quote
- —Why each stage works on the customer, in plain English
- —A PDF and an audio version you can listen to in the van
It won’t make you the cheapest, and it doesn’t try.
See What’s In ItAI Practice Partner: 7-day trial
Free for 7 days. Monthly price confirmed before the trial ends
Practise the hard conversations against an AI customer who pushes back: the price, the call-out fee, the “quick extra”.
You'll get:
- —An AI customer set up with the objections you actually hear
- —As many practice runs as you like during the trial
- —Practice before the real quote, not during it
Practice works only if you do it. Reading about it changes nothing.
Claim ThisThis is not for every plumber.
If you are after someone to tell you that you are three clicks away from a full diary, this will disappoint you. A report cannot install a system, answer your phone, or ring the customer who went quiet. It can only tell you where to point your next effort, and why.
It is worth your time if all three are true:
- You can give an honest half hour to the interview and the reading afterwards.
- You are prepared to change something about how the business runs, not just how it advertises.
- You want the real answer more than you want a flattering one.
If that is not you this week, close the tab. I would rather you came back when it is.
Have a conversation. Get something you can use.
1. Choose your free pick.
Pick the pain point costing you most, and the report, trial or pilot spot under it. One choice, free.
2. Speak with the AI assistant.
Questions about your business, your goals, and the pain point you picked. For the website and Google reports, you share the link as well. You will see how long it takes and when it will be delivered before you start, and the introduction explains how your answers are recorded and used.
3. Get your findings.
Your report or audio, plus a short action sheet. Written for you, not assembled from a template. Trials and pilot spots start with a set-up call instead.
See an example before you speak to anyone
[[NEEDS INPUT: a genuine sample report and a playable audio excerpt, clearly labelled as a demonstration. Until these exist this block stays hidden rather than promising something that isn't there.]]
Who you're actually dealing with
Two blokes I've done this for. Neither is a plumber — they're cleaners on the Gold Coast — but both were paying for leads before we started, and neither is now.
I sold perfume door to door for five years. I thought I was good at it. I wasn't — what sold the perfume was the fragrance. I turned up and held the bottle.
Your website is supposed to be the fragrance. You're already doing the turning up: the van, the ads, the hours, the callouts at 2am. What's written on that site is the bit that has to do the persuading when you're not in the room.
Two businesses I helped build and sold went on to list on the Johannesburg Stock Exchange. I moved to Australia in 2000 and have been building websites and generating leads for local trade businesses for the last ten years.
We used to spend up to $1,200 per week on Google AdWord campaigns for a steady workflow. In a matter of three months Hilton managed to get us ranked in the top position of the Google Map pack for multiple primary keywords, and implemented software that increased our reviews from 18 to over 100. No more AdWords or looking for customers.
I'd been paying for leads from Jim's, HiPages, OneFlare and word of mouth. Hilton promoted my page so that it appears in the Google 3 pack across a wide area for different keywords. This has totally transformed my business — I no longer pay for leads and have withdrawn from both HiPages and OneFlare.
Straight up: neither of those is a plumber — they're cleaners on the Gold Coast. Same game though, and both of them were paying good money for leads before we started.
Why the first one is free, and what's in it for me.
Because you should get to judge the work before you pay for any of it.
I'm Hilton Holder. I build websites for trade businesses, I set up AI assistants that answer the phone when the owner cannot, and I'm building Delegator, which does the quoting and invoicing by voice. That is the business. This is how you find out whether I am any good at it, at no risk to you.
If the findings point at something I can help with, we can talk about it. If they point somewhere else, take the report to whoever you already use, or do it yourself. It is yours either way.
There is no bundle you have to buy and no subscription to sign.
Your free one is yours either way. This is only if you want more.
Your free pick is yours whether you buy anything else or not. If you do want a broader look, these group the related ones together.
Win the Quote
Individually $541. Save $144
- —Sales System Map $197
- —Script & Objections audio $197
- —Guided Sales Rehearsal audio $147
One interview, three deliverables, for one person. If the Sales System Map was your free pick, the other two are $344.
Choose Win the QuoteMore Website Enquiries
Individually $594. Save $95
- —Website enquiry report, including one homepage concept $297
- —Google & AI search visibility report $297
Helps customers find the site, and gives them a reason to ring when they do.
Choose More Website EnquiriesLocal Visibility
Individually $494. Save $97
- —Google & AI search visibility report $297
- —Google Maps report $197
Website and Google Maps in one plan, for the services and suburbs you pick.
Choose Local VisibilityComplete Plumbing Growth Review — $895 launch price
Every report: the Business Bottleneck report, the Google Maps report, the Website enquiry report, the Google & AI search visibility report, and the Win the Quote pack. Plus one combined roadmap putting the findings in the same order as the six pain points. Individually $1,529. You save $634.
Covers one business, one website and one Business Profile. The recordings are personalised for one person. More locations, staff training and implementation are quoted separately.
Choose the Complete ReviewAlready claimed your free pick? You won't pay for it twice.
For any bundle containing your free pick, you pay whichever is lower: the bundle price, or the individual prices of the parts you haven't had yet. Choose the Website enquiry report free, and adding the Google & AI search visibility report is $297 — not $499 for the pair. Your price is confirmed before you order.
What would you most like off your mind?
The rate you've never actually worked out.
The invoices you'll get to on the weekend.
The calls you miss while you are on the tools.
The quotes waiting for you at the kitchen table.
The jobs you turn down because only you can do them.
The price conversation that always ends in a discount.
Whichever one you just nodded at — that is your starting point. You do not need to arrive with the diagnosis. That is the job of the report.
The plumbers who will still be busy in two years are not the ones with the best trucks. They are the ones who found out what was actually costing them money, and fixed that first, while everyone else was buying more leads to pour into the same leaky bucket.
Choose My Free Pick[[NEEDS INPUT: the real booking link for the interview. Until it exists this button rings Hilton directly on 0488 845 404.]]
One free pick per plumbing business across the Gold Coast, Brisbane and Tweed Heads. No payment details required for the free offer. Prices in Australian dollars, including GST where it applies. Paid reports and bundles are one-off purchases. Implementation and ongoing services are separate.
P.S. Already got more work than you can handle? Say so. Your next improvement might be better-paying jobs, smoother scheduling, or simply fewer interruptions. The report starts with what you want, not with what I sell.